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Muitas empresas ainda tomam decisões de marketing digital com base apenas no último clique, ignorando toda a jornada do cliente. Esse erro aumenta o CAC, limita a escala e gera estratégias reativas que não sustentam crescimento. Para evoluir, é essencial adotar modelos de atribuição mais robustos, mapear todos os pontos de contato e investir em métricas de marca além da performance. Descubra como equilibrar topo, meio e fundo de funil para crescer com consistência e previsibilidade no digital.